Head of Digital ​2013 - present

Barcelona City Council

 

Leading the Digital Marketing Team, my main goals are defining and executing the Digital Marketing Plan. My objectives include: defining innovative products, launching digital communication campaigns (apps, sites, services, products), define th Strategi Social Media Council plan (+500 accounts) as well as it's management model, Building Big Data Projects and creating a global digital dashboard. (KP'is). Member of different City Council Digital Boards: Applications, Public Wifi Service, Digital Communication Strategy, New Media, Smart Bus Shelters, Open Data.

 

Dealing with more than 20 projects at a time, and working with so many different teams has been one of the most difficult challenges ever faced!

 

 

Senior Digital Manager ​2013 - 2008

DDB Spain/TribalDDB

 

Digital Business Advice for agency clients,  as well as defining and executing Digital Communication Strategy: Digital, Social and CRM. International campaings. During this 5 years we won European VW/DDB Pichings and enrolled multiple projects such as VW Business Strategy, won awards and became case study for Twitter and others.

 

At the end dealing with all this multiple fields while having fun with teams: Business Analitycs, SEM, Social, 2.0 PR, Viral, Maintance of 1M (MAU) sites, transmedia projects, and turning a whole offline team into an online one

 

 

Digital Account Manager ​2005 - 2006

ZenithOptimedia 

Develop media and audience strategy, innovative digital media plans and implementation of digital strategies. Digital Media Planning. Opening office in new business spot, i.e Barcelona and turning offline teams online!

 

 

General Deputy ​2001 - 2005

Interactive Advertising Bureau

Founder and National Coordinator of Spanish chapter of IAB: project managment of different topics: Creation of Standarts, Research Papers, Industry lobbing. National and European Board Member. 

Board memebers are today, Google CEO Spain & Portugal, CEO Antevenio, CEO Digital Division VIVAKI Publicis

 

Junior Communication Manager 1999-2001

Dvdgo.com

Ecommerce Start-up, specialized in DVD's. Main roles focused on marleting online and business affiliates, mantaining community, newsletter, PR, and press.